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Conferences and Courses
The Web Economy: Technical Challenges and Research Opportunities
Berthier Ribeiro-Neto, Google Brazil
Jueves 31 de Agosto, 12PM, Auditorio DCC
The success of the Web as an effective low cost communication
yielded a large audience of hundreds of millions of users worldwide.
This large audience uses the Web to send emails, to communicate
through chats, voice over IP connections, and video conferences,
and to search for information, products, and services –
all of which are interactive actions in nature.
The inherent interactivity in the Web led to new forms of advertising
that gave birth to a new economy – the Web economy. In this
new mass market, it is possible to present the users with products
and services directly related to his/her short-term interests,
i.e., targeted advertising is much more effective in the Web than
in the other medias.
Targeted advertising can be used in conjunction with a series
of products and services, each of which present specific technical
challenges and, consequently, new research opportunities.
In this talk I will discuss some of these technical challenges.
Berthier Ribeiro-Neto: Ph.D. in Computer Science
by the University of California at Los Angeles, 1995. In 1996,
he joined the CS Dept of the Federal University of Minas Gerais,
from which he is currently in non-paid leave.
Ribeiro-Neto is the director of the Google Engineering Office
in Brazil, located in Belo Horizonte.
He is also co-author of the book entitled Modern Information
Retrieval, Addison Wesley, 1999, a bestseller in the area of information
retrieval (IR) adopted in hundreds of universities around the
He has authored dozens of papers in major conferences and journals
in the areas of information retrieval, Web information systems,
and digital libraries.
He is a member of the American Society for Information Sciences,
ACM, and IEEE.